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Scope of work: BRAND IDENTITY, ART DIRECTION, GRAPHIC DESIGN, PACKAGING SYSTEM, PRINT DESIGN, DIGITAL DESIGN

VAN FLEET is a company specializing in the rental of luxury cars.

Our job was to develop a strategy and create visual communication.

Black Line Studio has developed a creative idea, communication style, and, at a later stage, the visual identity of the brand. We presented the world with a modern and far-reaching car rental agency. We created a strong brand that will easily find its place on the Western market. The communication was addressed mainly to wealthy people who value convenience.

Our job was to create the entire brand image. We created a visual identification and a holistic creative idea to ensure that the VAN FLEET brand can communicate consistently across all communication channels.

The scope of our work included building a strong and recognizable visual identity, catalogs and exhibition materials. Our idea for the presentation of the brand’s cars is to combine graphic elements, characteristic of the VAN brand, with catalog shoots of cars. This treatment allowed us to develop a communication strategy and have full control over the project.

The effect of us creating a strong and recognizable visual communication is the rental network’s expansion in both Central and Eastern Europe.

Client

Van Fleet

Date

November 2016