Scope of work: PRINT CAMPAIGN, DIGITAL CAMPAIGN.

Telepizza is a chain of pizzerias. We began the project with the analysis of their existing communication strategy. Thus we found the source of Telepizza’s problems – its advertising materials were not too appetizing.

To remedy this, we prepared a print-and-billboard campaign together with an online campaign. One that would make one’s mouth water. The goal of the campaign was to introduce a new product to the menu – calzone-type pizzas. We created a delicious creative idea. Its implementation required a complex photo shoot and an equally intricate post-production process. The project’s goal has been achieved.

Telepizza

September 2016