In cooperation with the ROHHE brand, we have developed an advertising strategy, a brand style and a visual identity for the entire brand. Our goal was to create a strong brand that would be perceived as innovative and relatable for Western consumers. We directed our communication mainly to industry professionals.
Our task was to create the entire brand image. We produced visual identification, packaging designs and a holistic creative idea to ensure that the ROHHE brand could be consistently promoted across all communication channels.
The scope of our work included building a strong and recognizable visual identity, creating packaging, catalogs and exhibition materials. We developed a product presentation system, created product sketches and combined them with artworks designed in graphic design software. This wholesome approach allowed for the development of a successful communication strategy and gave us full control over the project. The brand has been operating on the Polish and European markets since 2017.