Eqlub is a brand of e-cigarettes addressed to young, determined and active people. Our job was to develop original printed materials for the Equal brand.
We started the project by analyzing the existing materials and activities of the Equal brand. We developed a coherent system for product presentation, produced a photo shoot and managed the postproduction. We used eye-catching, highly saturated colors to distinguish the EQLUB brand from the competition. Thanks to this design asset we implemented, the brand is perceived as young and zesty.