DOT digital specializes in Internet marketing. Our goal was to create a brand different than all the others online.
The brand image of DOT DIGITAL reflects the innovative technology and energy that prevail in the virtual world. To develop this brand concept, our designers focused on the changing nature of the internet industry. They showed its evolution by using references to the building blocks of early internet technology and combined them with modern, innovative solutions. By using a strong color palette – yellow and black – they helped differentiate the brand from its competitors in the digital environment. Minimalism and attention to detail; an approachable brand image enabling endless possibilities … meet DOT.
The brand does not only work on the Internet. We applied the entire brand strategy to offline communication channels as well.